These days, you have a number of tools at your fingertips to track the success of your property. It’s now easier to check in on the health of your hotel, inn, or B&B, but it’s also more time-consuming. Even worse, you run the risk of focusing on the wrong metrics and ignoring the areas where you can truly impact your profitability.

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Everywhere you look, everyone is talking about AI. From what I’ve seen, when data-driven decision making and human control are built into the rate optimization process, machine-learning models can give you a competitive edge and help grow your revenue. 

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Rate setting traps are easy to fall into, so understanding their risks is of utmost importance. Innkeeping veteran Jim Leitch highlights four common rate strategies, and what to to watch out for.

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AI is a paradigm-shifting technology that has a lot of hype and misunderstanding, but also immediate applications in hospitality - and the potential to both transform operations AND improve the guest experience.

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